Product

Measure truth, not the platform’s echo

Click-id attribution, canonical revenue and spend quality — an honest read.

The problem

Platforms report what flatters them. Without your own truth, budget chases inflated numbers.

Product preview (synthetic data)

End-to-end click-id, from ad to checkout.

Real revenue against each model’s credit.

Freshness and coverage before any aggressive decision.

Click-id × source × unattributed, no illusion.

How much comes from real sync vs estimate.

Net revenue, no refunds, no pass-through.

Invalid traffic labeled, not hidden.

Tracking forwarding sits behind a hard-stop. Raw data is minimized.

Start in shadow mode: everything is simulated, nothing is published. You promote real execution when you decide.