Canonical events
One source of truth.
First-party collection, consent by purpose and freshness — without relying on third parties.
The end of third-party cookies leaves those without their own data in the dark.
Canonical first-party events.
Explicit purpose, revocable.
Fresh signal for the decision.
One source of truth.
By purpose, with a trail.
Stale signal doesn’t decide.
Keep only what’s needed.
External forwarding behind a hard-stop; privacy by purpose.
Start in shadow mode: everything is simulated, nothing is published. You promote real execution when you decide.